Is your e-commerce brand looking for list growth optimization strategies? All of the top brands I have consulted are always on the lookout for list growth strategies. Today we unpack the use of a floating tab or CTA button to increase welcome offer engagement because have you ever visited a website and the Welcome offer displayed after a few seconds on the website, and you closed it because you didn’t even know if you were going to make a purchase? It happens all the time. The floating tab does not interrupt the visitor journey over and over like Pop-ups from the past, it hangs with the visitor throughout the journey waiting for the visitor to engage it. Let's learn how to execute this!